I led the design of pack visuals, shaped the brand identity, and crafted various elements, including dynamic motion design assets, expressive emojis, and visuals for engaging social media campaigns. My role aimed to elevate the overall user experience and contribute to the success of the platform.
Designed the 2D version of the packs and accompanying 3D versions as well, importing in to Blender 3D to get the desired look and feel.
Through a strategic blend of design and storytelling, I helped FIFA Plus Collect create a visually engaging and immersive digital experience for football fans worldwide.
FIFA+ Collect is a unique platform within FIFA+, designed to provide football fans with an unparalleled entertainment experience. This platform opens up FIFA's extensive archive, allowing fans to own exclusive digital collectibles that represent memorable moments and special editions from the FIFA World Cup™ history. It offers a chance to build a personal digital collection, trade items with other fans, and become part of the rich legacy of football. The goal is to make this experience accessible to all fans, fostering a new way to enjoy fandom through Official Digital Collectibles that bring enthusiasts closer to the authenticity and richness of football history.
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